The company's purpose is to provide services in the fields of advertising, PR, marketing and graphic design, as well as the purchase and sale of real estate, their management, and the renovation and construction of real estate as a general contractor, and the execution of architectural and construction management tasks on its own or third-party properties. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for its subsidiaries and third parties.