The company's purpose, in Switzerland and abroad, is to engage in the trade of all types of products, including equipment, the operation of websites, including e-commerce sites; the provision of marketing services; the purchase, sale, brokerage, and leasing of real estate, all excluding operations prohibited by the LFAIE. More generally, the company may be interested, in all forms, in all similar businesses, notably by taking stakes in companies in the same sector and carrying out, for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its purpose, all excluding operations prohibited by the LFAIE.