The company's purpose is to perform all types of services in the fields of digital media, digital marketing, communication and advertising, in particular media and company management. The company also aims to buy and sell real estate and manage real estate, all except for operations prohibited by the LFAIE. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.