The management, acquisition and sale of any type of public establishment, in particular: bars, restaurants, inns, taverns and hotels; as well as shops, public premises and commercial activities in general. The import, export, trade, representation, purchase and sale of spirits, liqueurs, wines, foodstuffs and gastronomic products. Organizational consulting, representation of national and foreign companies and commercial brokerage; as well as the rental and leasing of luxury vehicles and any means of transport. Market research and any other activity supporting commercial activities, taking on representations; brokerage and image care of professional athletes of any nationality and in any country; public advertising and advertising activities in general. The company may open warehouses, depots, shops and carry out any other activity connected with its social purpose. Furthermore, it may carry out any activity in the real estate sector both in Switzerland and abroad, namely the acquisition, restructuring, sale, exchange and management thereof; the promotion of building initiatives and consulting in the real estate sector. It may open branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.