Import and export, trade and representation of luxury and fashion brands such as clothing, shoes, collection items, jewelry and accessories at an international level and through all sales platforms including auction and consignment services; consulting services in all areas, organization of events as well as expertise and evaluation of collection items; purchase, sale and holding of brands and patents; services in the field of marketing and communication as well as film, audiovisual, digital and e-commerce production. The company may carry out in Switzerland and abroad, either on its own account or on behalf of third parties, all commercial, financial or real estate transactions (in Switzerland only for commercial properties and excluding operations prohibited by the LFAIE), directly or indirectly related to its purpose, take participations in all commercial, industrial or financial companies (in Switzerland only for commercial properties and excluding operations prohibited by the LFAIE), create branches in Switzerland and abroad. The company is authorized to take financing, restructuring and intercession measures for the benefit of shareholders, group companies or third parties, as well as to grant loans or guarantees to shareholders, group companies or third parties when it serves its interests.