The company's purpose is: the operation of a customized concierge service; the rental of vehicles, with or without a driver; the trade of vehicles; the operation of a passenger transport service; the trade of all consumer goods, particularly watches. As a secondary purpose, it may: participate in all enterprises and carry out all mobile, real estate, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its associates and third parties, guarantee loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; create branches in Switzerland or abroad.