Trading and distribution of clothing, textile products and similar goods, in particular operation of mono-label stores and outlets. May establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose, furthermore acquire, encumber, sell and manage real estate in Switzerland and abroad, also arrange financing for its own account or for the account of third parties and provide securities for liabilities of affiliated companies.