The company's purpose is to hold and manage hotel establishments, para-hotel establishments, and restaurants, to grant and obtain franchises or licenses, to hold trademarks, and to engage in all activities in the field of hospitality, accommodation, catering, and events in Switzerland or abroad. The company may, with the exception of operations prohibited by the Federal Law on the Acquisition of Real Estate by Persons Abroad (LFAIE):
- Carry out any financial, commercial, or industrial activity, movable or immovable, directly or indirectly related to its purpose;
- Create branches or subsidiaries in Switzerland and abroad;
- Participate in any enterprises directly or indirectly related to its purpose;
- Grant loans or guarantees to shareholders or third parties, if this promotes its interests.