Provision of services in the fields of beauty and wellness as well as trade in cosmetics, beauty and care products; Provision of services in the field of franchising and consulting and support services in the fields of general management, human resources, marketing, business consulting and communication; Provision of commercial and administrative support, consulting and management services; Provision of services in the field of real estate, in particular management and rental of real estate. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of properties, intellectual property rights and licenses of all kinds.