Acquisition and disposal as well as holding and management of intellectual property rights and license rights, in particular in the watch industry and related fields, furthermore purchase and sale, marketing and development of watches, related products and other luxury goods and all activities related thereto, and also provides services in the aforementioned areas. May establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business directly or indirectly related to its purpose, provide financing for its own account or for third-party account, and grant securities of any kind, including guarantees and sureties, for subsidiaries and third parties.