The company aims to operate a consulting firm for strategic communication, particularly at the interface between sports, business and society. The company may establish branches and subsidiaries abroad and in Switzerland, take over representations, and enter into all transactions and contracts that may be suitable to promote the purpose of the company or are directly or indirectly related to it. It may also provide financing for its own or third-party accounts, as well as guarantees or sureties for subsidiaries and third parties. It may acquire and sell real estate.