The company aims to acquire, hold, manage and dispose of participations in domestic and foreign companies of all kinds, in particular in publishing and media companies. Furthermore, it aims to strategically manage its investments, make and manage financial investments, and manage intangible rights and know-how. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies and third parties.