Management, financing, acquisition and sale of financial, commercial or industrial participations in Switzerland and abroad, with the holding of properties exclusively for commercial use, in particular in the field of watchmaking and luxury; holding of trademarks, designs and industrial models; innovation, development and marketing of watch products; creation, production and marketing of micromechanical components and watch components. The company may also carry out, either on its own account or on behalf of third parties, all commercial, movable and financial transactions, in direct or indirect relation to its purpose, in any form whatsoever, in particular in the form of participations. The company may open branches in Switzerland and abroad, found or acquire any company pursuing a similar or complementary purpose. The company may grant loans or guarantees to its shareholders or to third parties.