The company's purpose is to conceive, plan and execute events, primarily in the cultural sector. It supports artists in advertising and administration and connects them with cultural event organizers. The company relieves cultural event organizers of their administrative tasks as well as the planning and organization of their events. The company conceives, writes, edits and corrects texts for media, economy and politics. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may, provided that the legal requirements are met, acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.