The company's purpose is to engage in publishing activities, i.e. book and postcard publishing, production of books, postcards and games as well as other printable products such as magnets, textiles, etc. and trade in related goods. Furthermore, the company aims to organize and conduct events such as readings, book launches, lectures, seminars, congresses, conferences and symposia, talk shows in Switzerland and abroad. It can also provide services in the areas of public relations, promotion, advertising and marketing, writing, translations, moderation as well as general administrative work. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate, patents and trademarks in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties and provide securities for liabilities of affiliated companies.