The company's purposes are: - the management and representation of brands; - the marketing, distribution of sports equipment and accessories of brands; - the management and animation of the brand community; - the management of activities and events associated with brands and brand communities; - the production and distribution of photo and video content associated with brands and brand communities; - all convergent activities directly or indirectly related to the main purposes. It may participate in all mobile, real estate, financial or commercial operations directly or indirectly related to its purpose. It may open branches in Switzerland and abroad, exercise all activities directly or indirectly related to its purpose, take participations, found or finance companies having a direct or indirect relationship with its purpose, excluding any operation subject to the LFAIE. It may acquire and hold real estate in Switzerland and abroad, provided that this is not contrary to the LFAIE. The company may grant to its direct or indirect shareholders, as well as to its direct or indirect subsidiaries, with or without remuneration, loans or other financing and provide, to cover the commitments of such other companies, securities of all kinds, including by way of pledge or fiduciary transfers of ownership of the company's assets or by way of guarantees of all kinds.
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