The company's purpose is to operate online shops, trade in goods of all kinds, and provide services. The company may acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. The company may establish branches, participate in or found other companies in Switzerland and abroad, acquire companies or merge with them. It may acquire, hold, sell and manage real estate and intellectual property rights. The company may grant loans or other financing to its direct or indirect parent or subsidiary companies, either free of charge or against payment, and provide security for the liabilities of such other companies, including by way of pledges on the company's assets or fiduciary transfers of the company's assets, or by way of guarantees of any kind. The company may enter into any business and conclude any contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.