The promotion and support of cultural activities to raise awareness and encourage popular participation. The company's activities include teaching fine arts such as theater, instrumental music, singing, dance of all kinds, visual arts, painting and sculpture, etc., as well as teaching foreign languages and literature, and training and organizing sports activities such as yoga, zumba, etc. through lessons, courses, seminars and stays abroad; organizing and/or participating in musical, choreographic and theatrical performances in Switzerland and abroad; organizing and/or participating in events in the sector in Switzerland and abroad, and in particular participating and performing artistic performances in competitive events in Switzerland and abroad. The company may also import, export, purchase and sell any goods necessary and/or useful for the pursuit of the social purpose. In particular, import, export and trade musical instruments, works of art, artistic objects. The company may also participate in Swiss and international auctions. Acquiring franchises of art schools and selling franchises to any other company in the world.