The company's purpose is to operate hairdressing and beauty salons for ladies and gentlemen and to sell related goods; furthermore, the company aims to acquire, sell and trade real estate, as well as finance and conclude rental agreements; provide services in the field of real estate, patents, trademarks, licenses and intellectual property rights of all kinds; advise and broker private and corporate clients in the insurance and financial services segment; engage in national and international trade in goods of all kinds, as well as consulting and marketing in the field of asset management. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.