The company primarily engages in the manufacture and sale of jewelry pieces, particularly using sustainable and environmentally friendly methods. The core activities encompass two main areas:
1. **Jewelry Upcycling**: The company gives new value to old, unused, or vintage jewelry pieces by restoring, cleaning, and reworking them into new, unique pieces.
2. **Jewelry Production using the Fonte-à-cire-perdue Method**: This involves creating jewelry pieces from recycled 18-karat gold and 925 silver. This method enables the creation of unique, often organically shaped pieces.
The company emphasizes sustainability, social responsibility, and the use of environmentally friendly materials and production methods.