The company aims to offer consulting services, production, trade and distribution of media, in particular in the field of photography. Promotion, development and provision of services for companies and cities in the Swiss economic area. The company can enter into all transactions, conclude contracts and grant loans that are suitable to promote the purpose of the company, or that are directly or indirectly related to it. Furthermore, it can establish branches in Switzerland and abroad and participate in or merge with other companies. The company can acquire, hold and sell real estate, properties and securities.