The company's purpose is the trade of all types of cycles, accessories and products related to soft mobility, as well as the trade of personalized objects. It may carry out all financial, commercial and industrial operations, whether movable or immovable, directly or indirectly related to its social purpose or likely to promote its realization. It may create branches in Switzerland and abroad, acquire or create identical or similar companies, carry out all operations and conclude contracts that are likely to develop the company's purpose or relate directly or indirectly to it, and assume participations in Switzerland and abroad. Furthermore, the company may conclude loan agreements with its associates, either as debtor or creditor, or grant them guarantees if this serves its interests.