The company's purpose is the purchase, sale, import, export, distribution, and marketing of cosmetic products, perfumery, and care and well-being items, intended for professionals and individuals. It may also engage in brand representation activities, wholesale, semi-wholesale, and retail sales, operate physical points of sale or online commerce platforms, as well as provide consulting, promotion, and training services related to cosmetics, and any related or complementary activities directly or indirectly related to its purpose. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, real estate, or other operations, and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.