The company's purpose is to provide services in the sports retail trade, as well as in the advertising and communication sector. Furthermore, the company can trade in goods of all kinds. The company can enter into all transactions, conclude contracts and grant loans that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.