The company's purpose is the marketing and production of objects of all kinds, in particular fashion accessories, jewelry, clothing, gift items and decorative items. The company may also: carry out any financial, commercial, industrial and real estate activities directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland or abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.