The company's purpose is: the creation, manufacture and sale of jewelry; the creation and sale of porcelain paintings, pictures and photographs; the creation, manufacture and sale of pottery; the creation, manufacture and sale of art objects. The company may also grant or request loans to its associates, subsidiaries or related parties and carry out all commercial, financial or other transactions that directly or indirectly pursue its purpose. It may in particular create branches in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.