Manufacture and trade of watches, watch components, movements, jewelry items, electronic time-measuring devices and systems and their components, electronic devices and their components as well as related articles. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate, intellectual property rights and securities in Switzerland and abroad, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, develop, manage and exploit patents, licenses and manufacturing processes, provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.