The company's purpose is to distribute watches, jewelry, fashion accessories, leather goods, luggage, gift and souvenir items, as well as to trade in toys, technical toys, model building, and photo and optical products with related accessories, and to provide all services related thereto. Furthermore, the company aims to provide services in the social and healthcare sectors. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto.