The company's purpose is the sale, consulting, representation, management and brokerage of goods and services in all fields, in particular advertising, finance, marketing, commerce, promotion and sports; the development and organization of all activities in the field of information, media, communication and events; the performance of activities related to the publication of mass media, the edition of specialized magazines, publications on the internet and motorsport. All the mentioned activities can be carried out at any technological level, up to the achievement of any patents and projects developed in the aforementioned field. It can acquire participations in other companies, in particular the purchase of social shares and securities. It can acquire assets of any nature, including real estate, and in general carry out any financial and commercial operation necessary and useful for achieving the company's purpose.