The design, production and trade of promotional, advertising, publishing and consumer goods; activities in the publishing sector, creation of audiovisual materials; sale and management of advertising spaces; advertising agency and concessionaire; conclusion and management of contracts for the advertising use of name and image; study, development and realization of graphic works; processing, preservation, packaging and provision of other services related to the aforementioned goods. Intermediation activities through the conclusion of agency contracts, with or without representation or storage, and the assumption of mandates as a commission agent with or without storage. Acquisition, use and transfer of patents, know-how and other intellectual property rights, granting and obtaining commercial exploitation licenses. Business, organizational, commercial and marketing consulting; market research; development of sales strategies; conception, realization and management of customer loyalty initiatives, advertising and promotions such as contests and prize operations, point operations, promotional campaigns, artistic events, meetings, etc.; provision of logistical, marketing and commercial services related to the above. Securities, real estate, commercial, industrial and financial transactions aimed at achieving the company's purpose, including the direct or indirect acquisition of participations or interests in companies, consortia or entities with a similar or related purpose; provision of personal and real guarantees for third-party debts, requesting financing from shareholders or controlling entities.