The company's purpose is: the acquisition, holding, management and sale of participations, in particular in companies in the fashion or textile sector, in Switzerland and abroad; all retail sales operations in Switzerland for all brands of the SMCP Group. The company may also carry out all operations and conclude any agreement that serves its purpose directly or indirectly or is directly related to it. The company may grant loans or provide other types of financing to a direct or indirect parent company as well as to its direct or indirect subsidiaries and may provide security of any kind for the obligations related to these companies, including by pledging or transferring fiduciary assets of the company or by providing guarantees of any kind, with or without compensation. The company may establish branches and subsidiaries in Switzerland and abroad and acquire, manage, hold and sell real estate.