The company's purpose is to provide personalized sports coaching services, including physical preparation, individual and group follow-up, as well as the development of tailored training programs. It also offers nutritional and wellness consulting services, the organization of fitness sessions, sports camps, and thematic workshops. Furthermore, the company may market sports-related equipment, accessories, and products, as well as develop any activity related or complementary to its purpose. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, real estate, or other operations, and conclude all contracts aimed at developing its purpose or directly or indirectly related to it.