The company's purpose is to develop, sell and license software as well as to purchase and sell goods of all kinds, in particular physical products in the lifestyle sector and related services. The company can acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. The company can establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies. It can acquire, hold and sell real estate. The company can grant loans or other financing to its direct or indirect parent or subsidiary companies, either for consideration or free of charge, and provide security of any kind for the liabilities of such other companies, including by way of pledges on the company's assets or fiduciary transfers of the company's assets, or by way of guarantees of any kind. The company can also carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose.