The company's purpose is the design, production and sale of watch components as well as the acquisition, management, holding and sale of participations in mobile and immovable companies (with the exception of operations prohibited by the LFAIE) in Switzerland and abroad. The company may carry out all financial and commercial activities directly or indirectly related to its purpose, establish branches or subsidiaries in Switzerland and abroad, and grant loans or guarantees to its shareholders and third parties if it serves its interests.