The company's purpose is the commercial representation of the SNOW KING brand through the manufacture and distribution of articles to be commercialized under the said brand (from the areas of precious metals and their alloys as well as goods manufactured or plated therewith, jewelry, ornaments, precious stones; watches and time-measuring instruments; clothing, sports articles (such as snowboard equipment), footwear, headgear; beers; mineral waters and carbonated waters; fruit drinks and fruit juices, syrups and other preparations for the preparation of beverages, as well as special articles with a close relation to 'snow'). Furthermore, the company aims to manufacture and distribute cocoa. In addition, the company aims to publish books, magazines and other printed matter. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.