The company's purpose is to acquire, sell, manage, rent, plan, execute and renovate properties of all kinds in Switzerland and abroad, as well as to trade in land and real estate of all kinds and to provide all related services. Furthermore, the company aims to take over and execute orders as general and total contractor, to distribute and broker services and goods, particularly in the automotive sector, as well as for information systems of related technologies. The company also aims to trade in goods of all kinds, especially in the area of online distribution. In addition, the company pursues photography and video production, including post-production, as well as the provision of services in this industry. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.