The company aims to develop, produce and trade in goods of all kinds, in particular bicycles, bicycle frames and bicycle forks, as well as organize and conduct seminars and consulting services in the field of Lego Serious Play and finance. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.