The company aims to conduct business in the field of marketing and entertainment, particularly in the areas of social media, content creation, and photo shoots, as well as the preservation of marketing rights and the use of brand rights, and the marketing of products of all kinds. It can establish, acquire, manage, and hold patents and other intangible assets. It can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, sell, and manage real estate in Switzerland and abroad, provide financing for its own account or for the account of third parties for its own companies and third parties, and enter into guarantees and sureties. It can conduct all business and conclude contracts that are suitable to promote the purpose of the company.