The company's purpose is to provide: administrative, consulting, advertising, communication, marketing and management services, commercial services of all kinds; the operation of a digital application that connects targeted individuals (artists, influencers and community leaders) with various brands and frames their activities on behalf of these brands; personnel placement. The company may, as a secondary purpose, both in Switzerland and abroad: create branches, in general, engage in any financial, commercial or industrial, movable or immovable (excluding any operation prohibited by the LFAIE) activity directly or indirectly related to its purpose, grant loans to its shareholders and third parties, guarantee loans subscribed by shareholders and third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment.