Provision of services in the fields of marketing, public relations, influencer management, communication and information technology, as well as operation of online shops and applications, trading in cryptocurrencies and offering hotlines in the field of lifestyle consulting. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.