The cooperative aims to promote the cultural, artistic and economic interests of its members, who are active in the fields of film, music, media, digitalization and advertising. The cooperative supports its members in the production, marketing and distribution of their works, as well as in the procurement of resources, know-how and networks. The cooperative pursues a participatory, democratic and solidarity-based approach that promotes the diversity and quality of the film, music, media, digitalization and advertising industries. The cooperative is not profit-oriented, but strives for sustainable development that benefits both its members and society as a whole. The cooperative may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire, establish or merge with similar or related companies in Switzerland and abroad, acquire, manage and transfer patents, licenses and representations in Switzerland and abroad, acquire, manage or resell real estate and properties, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the cooperative or are directly or indirectly related to it.