The cooperative aims to maintain a village shop in the Val Medel through joint self-help and ensures the necessary infrastructure and operation of the village shop. In the valley, this should ensure a local supply of food and a basic range of everyday items. The cooperative members should be able to cover their basic needs in a simplified way, and the attractiveness of the Val Medel as a place of residence and holiday destination should be maintained and promoted. Furthermore, the village shop also aims to create a social meeting point. To support this purpose, the cooperative can also serve drinks or organize events that serve the social coexistence in the valley. Cooperative members who are also producers of regional products or other products that fit into the assortment should be able to market their products efficiently through the village shop.