The operation of hairdressing salons, as well as the sale of all related products and materials; the operation of beauty institutes and the sale of all products in the field, including body and massage care, as well as dental care; the operation of medical and physiotherapy practices, as well as the sale of all related products; the operation of all public establishments, including restaurants; and the sale of all goods, in particular books, clothing and accessories. It may: participate in all companies and carry out all mobile, real estate, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its shareholders and third parties, guarantee loans subscribed by shareholders or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; create branches in Switzerland or abroad.