The company's purpose is to carry out all brokerage operations, whether movable or immovable, to organize public relations events, as well as to provide all services, in particular to give lectures, advise clients in Switzerland and abroad, with the exception of operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE). The company also aims to engage in any activity related to performance management in various fields, including sports, particularly in the field of arbitration, and the promotion of athletes' images, as well as any communication or promotional activity related to such activities. The company also aims to acquire, purchase, sell, administer, and manage participations in any companies or businesses, directly or indirectly, in Switzerland and abroad, excluding operations subject to the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE). The company may also carry out all commercial, financial, and movable transactions directly or indirectly related to its purpose. Furthermore, it may create branches or subsidiaries in Switzerland and abroad, participate in all enterprises having a direct or indirect connection with its purpose, grant loans or guarantees to associates or third parties, if it serves its interests.