The company's purpose is to provide any service and consulting in the field of personal development and in-depth self-knowledge, in particular through the creation and publishing of books and games, as well as the sale, trade, import, export and merchandising of any related product. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in any similar enterprises, in particular through the acquisition of participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.