The activity of designing, conceiving, realizing, managing, producing and marketing software in general, as well as digital applications and internet sites for fixed and mobile devices. The activity of training, assistance and services to companies. The activity in the advertising and publishing sector in general as well as the organization of events. The trade, import and export, wholesale and retail, of products of all kinds. The research, development, registration, patenting and economic exploitation of trademarks, logos, patents, methodologies, technologies and similar. All the aforementioned activities may be carried out directly or on behalf of third parties, and may be entrusted to third parties or carried out through electronic or technological platforms. The company may acquire interests in other companies and carry out commercial, industrial, financial or other operations deemed useful and may provide consulting services in all the aforementioned fields. The company may acquire, hold, lease and sell real estate in Switzerland and abroad; for real estate in Switzerland only in accordance with Swiss law.