The manufacture and sale of watches, watchmaking components, movements and spare parts relating to the fields of watchmaking, jewellery, jewellery and silversmithing; the research, manufacture and sale of precision instruments, particularly in time measurement; the purchase, sale and trade of fashion items, leather goods, stationery and luxury products, as well as all related products; the innovation, development and marketing of watch products; the creation, production and marketing of micromchanical components and watch components, as well as all related activities. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, industrial, movable or immovable operations directly or indirectly related to its social purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad. It may also hold trademarks, designs and industrial models.