The company aims to develop, design, manufacture, trade, and distribute lifestyle products of all kinds, particularly clothing, accessories, baby and children's items, furniture, toys, and related products. The company may operate in the catering sector, particularly the operation of child- and family-friendly cafes, restaurants, or similar establishments, as well as the organization of corresponding events. The company may also provide services in the areas of marketing, branding, event organization, and consulting, as well as enter into cooperations with other companies. The company may engage in all commercial, contractual, and financial transactions that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. The company may establish branches and subsidiaries in Germany and abroad and participate in other companies in Germany and abroad. The company may acquire, hold, and dispose of intellectual property rights and licenses of any kind. The company may acquire, manage, and dispose of real estate. The company may grant direct or indirect financing to its direct or indirect subsidiaries and to third parties, including their direct or indirect shareholders and their direct or indirect subsidiaries, and provide security of any kind for liabilities of such companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether for a fee or not.