The company's purpose is to manage international brands, trademarks, and transactions; to hold, develop, improve, maintain, protect, and exploit brand and licensing rights; to trade directly in fashion, including import and export transactions; to execute B2C online transactions directly; to execute transactions with B2B customers directly; to hold physical stores directly or indirectly; all in relation to Switzerland, the EU, the United Kingdom, and other markets and territories. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate and intangible assets in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as grant guarantees and sureties for affiliated companies and third parties.