The purpose of the company is the development, implementation, and marketing of interactive karaoke experiences, particularly through mobile, temporary, or stationary installations. The company offers services in the fields of entertainment, event management, and team building, as well as the rental or sale of corresponding systems and products. Furthermore, the company aims to provide singing lessons, vocal training, and vocal coaching for individuals and groups, both on-site and online. Additionally, the company aims to produce film and video content, particularly for advertising, music, social media, events, and corporate communication. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any business transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.